Comet is Launching. We Already Built the Monetization Layer.

Apr 25, 2025

Why Perplexity’s AI browser proves we need an open protocol for the agent economy

Perplexity is launching Comet, an AI-native browser that will “hyper-personalize ads” by tracking everything users do online.

It’s big. It’s bold. And it confirms what we already believed:

The future of the internet is AI agents. And agents need infrastructure.

While Comet builds a walled garden for monetized AI search, I’ve been building something else — solo, fast, and openly:

AdMesh — the open monetization protocol for AI agents.

The Shift: From Web Ads to Agent Intent

The old web monetized attention.

The new web monetizes intent.

AI agents aren’t showing banner ads — they’re making recommendations based on what users actually want.

That means:

So the question becomes:

Who gets paid when an AI agent helps someone take action?

Comet’s Vision: Closed, Tracked, Centralized

Comet is:

It’s smart. It’s ambitious.

But it’s also centralized.

Comet is the Facebook of the agent economy.

AdMesh’s Vision: Open, Trackable, Distributed

Instead of building a browser, we built a protocol:

AdMesh supports:

It’s like Stripe meets OpenRTB, but for AI-native monetization.

Why It Matters Now

In the next 12 months, every major AI tool will become an agent:

Each one will want monetization.

Brands don’t want to support 50 platforms.

They want one protocol. One link. One place to post.

That’s where AdMesh fits: as the monetization layer underneath the ecosystem.

We’re Already Live

AdMesh tracks:

Agents and creators can start monetizing intent today.

Brands can post once and see structured traffic flow in.

Join the early access: useadmesh.com

Let’s not just browse the agent economy.

Let’s build the protocol that powers it.

— Mani Kumar Gouni

Founder, AdMesh

AdMesh